Before moving further first will understand what is digital marketing? Simply it is marketing your product or service with the use of digital technologies. What is digital technology? Digital technologies are internet, Mobile phone, display advertising and any other digital medium. Out of all internet is having a higher position. So basically digital marketing is a common name for this online marketing. And not like earlier days people tend to spend more time online on these days. So comparatively offline marketing is less effective than this.
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